Nobody wants to read your shit.
There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too.
They won’t. The market doesn’t know what you’re selling and doesn’t care. Your potential customers are so busy dealing with the rest of their lives, they haven’t got a spare second to give to your [writing], no matter how worthy or how much you love it.
What’s your answer to that?
1) Reduce your message to its simplest, clearest, easiest-to-understand form.
2) Make it fun. Or sexy or interesting or informative.
3) Apply that to all forms of writing or art or commerce.
When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you th
According to Jared, they are:
#1: Sketching
#2: Storytelling
#3: Critiquing
#4: Presenting
#5: Facilitating
@Braden (UX, Google Ventures) wants teams to focus on designing Stories, not Screens. He says…
Here are four of the best ways I’ve found to keep my mind focused on stories.
Hack 1: Storyboard before you sketch
Hack 2: Render full stories with Fireworks
Hack 3: Review stories on paper
Hack 4: Don’t send mockups. Record a screencast.
“It’s the holy grail and nothing less,” says SyFy president David Howe. Provisionally titled Defiance, the premise of the project rests within the familiar sci-fi boundaries of a future Earth that’s populated by humans and a race of marooned extra-terrestrials. The initial 10- to 12-episode TV aspect will focus on characters plucked from this imaginary world and detail the angst and moral confusion that comes from living with such a nightmarish jumble of geo-political and social conflicts.
Meanwhile, online gamers will be able to enter the exact same world by playing on either the alien or earthling side and creating characters that populate the wider society. This, in turn, will help to provide some of the narrative undercurrent for the TV show. So should the leader of a vine-covered city be toppled online, it may later be mirrored in a writer’s script.
Design by Simon Fletcher. Powered by Tumblr.
© Copyright 2010
