Except for meetings, I’ve been listening to the Beatport Pro app all day. I can already tell they’ve completely changed the way I’ll be digging for tracks, and they’ve also made a significant strategic shift in how they position their business. In the olden days, buying digital music was something that was done through a browser, and the customer experience was really about what they could (and, often, what they couldn’t) do with the web site. This new strategy means Beatport has evolved beyond just being a transactional website, they’re a music selling platform, and presumably they’ll eventually leverage just about any touchpoint customers want to use.
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