There are some common threads to the trends that Badgeville, Bigdoor and Bunchball see in the gamification space:
1. The space has quickly evolved from place where they are educating the customer about gamification to earlier customer understanding in their offering
2. Frictionless installs are a necessity. They all recognize that if it is difficult to implement, then clients will not want to implement it.
3. A world beyond badges: Badges will increasingly become less and less important, and the rise of true virtual currencies will become more prominent to offer users more than vanity accomplishments in the form of badges.